The Impact of Tariff Adjustments on Product Competitiveness

The additional tariffs imposed by the United States have directly led to an increase in the export costs of electronic cigarettes from China, exerting pressure on the price competitiveness of the products. According to industry data, for every 10% increase in the tariff rate, the terminal selling price of some mid-to-low-end products may rise by 8% to 12%, weakening their advantage in price-sensitive markets. In addition, cost pressure has also been passed on to the supply chain links: raw material procurement, international logistics and distribution channels all need to be re-optimized to balance profit margins and market share.

Despite this, the core competitiveness of Chinese e-cigarette enterprises - high cost performance and technological innovation - remains irreplaceable advantages.

User-centered and multi-dimensional guarantee of consumption experience

To cope with the pressure of tariffs, Chinese e-cigarette enterprises have taken a series of measures to ensure that the consumer experience is not affected:

1. Price stability commitment

Leading enterprises absorb part of the tariff costs through internal cost optimization (such as digital supply chain management and overseas warehouse layout), avoiding passing on the pressure to consumers in the short term. For instance, a certain brand reduced manufacturing costs by 15% through automated production, offsetting approximately 40% of the increase in tariffs.

2. Service Upgrade Plan

Launch the "Global Warranty" service and extend the warranty period to 18 months; Establish a localized after-sales team to shorten the problem response time to within 24 hours. Meanwhile, personalized usage guidance and e-liquid flavor customization services are provided through the APP to enhance user stickiness.

R&d and Quality: The Commitment to Long-termism

Although the pressure of tariffs has compressed the short-term profit margin, Chinese e-cigarette enterprises have not reduced their investment in research and development and quality standards. Instead, they have accelerated their transformation towards high-end and differentiation:

1. Technological iteration continues to accelerate

In 2023, the average R&D investment proportion of the industry reached 8.5%, with a focus on ceramic core technology, intelligent temperature control systems, and harmful e-liquid formulas. The "zero condensate leakage" technology developed by a leading enterprise has reduced the product return rate by 60%, further consolidating its market reputation.

2. Strict quality control system

From raw material procurement to factory inspection, a "triple quality inspection" process that exceeds international standards (such as FDA certification for e-liquid components and UN38.3 testing for batteries) is implemented to ensure that the qualification rate of each batch of products exceeds 99.98%.

3. Design innovation empowers premium capacity

Collaborate with industrial design institutions to develop modular and recyclable products, and enhance added value through design patents and environmental protection concepts.